The localization (or lack thereof) of global city websites

John Yunker
2 min readSep 15, 2021

A number of cities around the world have adopted bespoke top-level domains, such as . NYC, . Tokyo and . London and . Vegas

But the key to a successful global city website is that it is a multilingual website.

And, sadly, too many of these city websites are light on languages.

One of the more advanced websites is that of Barcelona. Shown below, the website supports four languages: Spanish, Catalan, English and French.

Very nice to see a global gateway in the header. The globe icon is well positioned (though I’d recommend a more generic globe icon). Clicking on the icon brings up the language selector.

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John Yunker

Web globalization expert, UX/PX researcher, co-founder of Byte Level Research and Ashland Creek Press.