Feb 2, 2021

2 min read

Miller Lite launches a Super Bowl ad that blends lengthy URLs with localizationFinally, a Super Bowl ad that a web localization geek can get excited about.

This Sunday, Miller Lite will run an ad featuring a painfully long URL that viewers must enter into their web browsers for a chance at winning a six pack of beer.

Pointless marketing stunt you say?

Precisely. And the URL that Miller Lite has registered says about as much:

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More from John Yunker

Web globalization geek and co-founder of Byte Level Research. Author of Think Outside the Country and The Tourist Trail. Co-founder of Ashland Creek Press.

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John Yunker

John Yunker

Web globalization geek and co-founder of Byte Level Research. Author of Think Outside the Country and The Tourist Trail. Co-founder of Ashland Creek Press.

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