How many languages should your website support?

I’m now well into research for the 2021 Web Globalization Report Card. And while last year was not a great year for language expansion, there are a surprising number of companies that pushed ahead with linguistic expansion.

As I look to the year ahead, I thought it made sense to revisit a question I’m commonly asked: How many languages should we support?

A little history
Twenty years ago, only a small number of websites supported 10 languages. In fact, it was common to believe that your website was “global” at five or six…