Have we reached “peak” language?

John Yunker
2 min readMar 2, 2023

We’ve heard of peak oil and peak TV to indicate a point in time when growth ends and decline begins.

It appears that we have reached a similar peak in languages.

Last year was the first time in 19 editions of the Web Globalization Report Card that the net total of languages added and lost fell into negative territory.

As seen below, the average number of languages supported by the leading global brands dropped to 33 from the year before.

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John Yunker

Web globalization expert, UX/PX researcher, co-founder of Byte Level Research and Ashland Creek Press.