From AZMKIMI to MZOO: Chinese brands take over Amazon.com

John Yunker
2 min readMar 7, 2020

Very interesting article by John Herrman in the New York Times about the rise of Chinese sellers on Amazon and their very interesting choices of brand names. From the article…

Almost half of top Amazon sellers — those selling more than $1 million in the U.S. — are in China; about a third of Amazon’s Chinese sellers overall are estimated to be in Shenzhen. (This…

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John Yunker

Web globalization expert, UX/PX researcher, co-founder of Byte Level Research and Ashland Creek Press.