A common refrain in Global by Design are the many risks of using flags as part of your global navigation strategy. As I’ve noted over the years, many companies have since dropped flags, companies such as Apple, Airbnb and Spotify.

And, as seen here, Expedia.

Below is the home page from two years ago. The global gateway is sadly missing from the header. There is a language toggle for users within the US market.

Scroll to the bottom of the page and you would have found the global gateway as…

The Internet can be a dangerous place. It seems every day we hear horror stories of hacking and phishing attacks.

And some of these dangers track back to the domain names themselves, in which appearances are deceiving. As shown below, one of these domains is legitimate and one is deceptive:

Homograph domains are domains that may be technically different but appear similar. …

John Yunker

Web globalization geek and co-founder of Byte Level Research. Author of Think Outside the Country and The Tourist Trail. Co-founder of Ashland Creek Press.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store