A number of cities around the world have adopted bespoke top-level domains, such as . NYC, . Tokyo and . London and . Vegas

Everyone talks about it but nobody does anything about it.

Consider the following chart representing the “weight” of mobile home pages from the 2021 Web Globalization Report Card.

This year, the average mobile home page weighs more than 9MB.

Depending on your network connection, a website at this weight could take between 5 and 10 seconds (or much longer) to load.

Google, with its Core Web Vitals initiative, is pushing websites to load and respond more quickly and respond. It notes “To provide a good user experience, LCP (largest contentful paint) should occur within 2.5 seconds of when the page first starts loading.” …

A common refrain in Global by Design are the many risks of using flags as part of your global navigation strategy. As I’ve noted over the years, many companies have since dropped flags, companies such as Apple, Airbnb and Spotify.

And, as seen here, Expedia.

Below is the home page from two years ago. The global gateway is sadly missing from the header. There is a language toggle for users within the US market.

Scroll to the bottom of the page and you would have found the global gateway as seen here:

The Internet can be a dangerous place. It seems every day we hear horror stories of hacking and phishing attacks.

And some of these dangers track back to the domain names themselves, in which appearances are deceiving. As shown below, one of these domains is legitimate and one is deceptive:

Homograph domains are domains that may be technically different but appear similar. And much damage can be done if you fall for one the deceptive domain.

Microsoft is doing its part to go after registrars and service providers, those companies that provide such domain names as well as email services.

According to Microsoft

These malicious homoglyphs exploit similarities of alpha-numeric characters to create deceptive domains to unlawfully impersonate legitimate…

Fascinating article in the New York Times about an emerging generation of Chinese who are pushing back against the 996 (9 am to 9 pm, 6 days a week) work culture.

A generation ago, the route to success in China was to work hard, get married and have children. The country’s authoritarianism was seen as a fair trade-off as millions were lifted out of poverty. But with employees working longer hours and housing prices rising faster than incomes, many young Chinese fear they will be the first generation not to do better than their parents. …

As a Mailchimp user I was intrigued to be greeted by this header recently:

I clicked on the link and found the following five languages:

I recently joined Clubhouse — thanks to Lee Vann and to Kathrin Bussmann for inviting me to participate in one of her weekly chats.

When I “onboarded” to the app I was struck by something I did not expect to see in this “born global” Silicon Valley creation.


Or, more specifically, flags used to indicate language.

When you create your account you are asked to select your interests, seen here:

I suppose that once Clubhouse committed to using icons in each button that it felt somewhat inevitable to use flags to indicate languages. But flags narrow the reach of each language. Should I click Spanish if I’m interested in Latin American Spanish or should I only click if I’m interested in Spain? …

One of the major takeaways from the Web Globalization Report Card is the importance of providing “front doors” to your localized websites.

These doors begin with the addresses themselves, which may not include the .com domain. In fact, I’d recommend that most localized websites not use the .com domain, as this is an overloaded domain.

This article looks at the many ways brands are creating more localized addresses, beginning with country code top-level domains (ccTLDs).

Country codes

There are more than 250 country codes in use around the world. Some are enormously popular, such as .de in Germany and .jp in Japan. Others have been licensed for purposes well beyond their countries, such as .co (Colombia) which is used as an abbreviated .com domain.

John Yunker

Web globalization geek and co-founder of Byte Level Research. Author of Think Outside the Country and The Tourist Trail. Co-founder of Ashland Creek Press.

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