Fascinating article in the New York Times about an emerging generation of Chinese who are pushing back against the 996 (9 am to 9 pm, 6 days a week) work culture.
A generation ago, the route to success in China was to work hard, get married and have children. The country’s authoritarianism was seen as a fair trade-off as millions were lifted out of poverty. But with employees working longer hours and housing prices rising faster than incomes, many young Chinese fear they will be the first generation not to do better than their parents. …
I clicked on the link and found the following five languages:
When I “onboarded” to the app I was struck by something I did not expect to see in this “born global” Silicon Valley creation.
Or, more specifically, flags used to indicate language.
When you create your account you are asked to select your interests, seen here:
I suppose that once Clubhouse committed to using icons in each button that it felt somewhat inevitable to use flags to indicate languages. But flags narrow the reach of each language. Should I click Spanish if I’m interested in Latin American Spanish or should I only click if I’m interested in Spain? …
These doors begin with the addresses themselves, which may not include the .com domain. In fact, I’d recommend that most localized websites not use the .com domain, as this is an overloaded domain.
This article looks at the many ways brands are creating more localized addresses, beginning with country code top-level domains (ccTLDs).
There are more than 250 country codes in use around the world. Some are enormously popular, such as .de in Germany and .jp in Japan. Others have been licensed for purposes well beyond their countries, such as .co (Colombia) which is used as an abbreviated .com domain.
What was for many years a threat has now become a reality — a Russian law requiring mobile phone manufacturers to ship with preinstalled Russian-made apps (or allow them to be easily installed).
It appears that Apple updated its onboarding flow to do just that, as seen here:
Ah looks like the Russia App Store thing is live now pic.twitter.com/zxz4GgQeoW
- Khaos Tian (@KhaosT) April 1, 2021
Will other governments be inspired to force Apple and others to prioritize their home-grown apps?
This is part of a larger trend of countries around the world asserting their authority over the…
For the first time in all those years, the average number of languages supported by these websites did not increase, as shown here:
Note that this graphic reflects the leading global brands only, websites like Apple, Microsoft, Coca-Cola, Starbucks, and Mercedes. If I were to step back and pick a few thousand websites at random, the average would drop precipitously.
Because, even today, very few websites support more than 30 languages. And yet I expected that over the past year that I would see more companies dropping languages than I actually did. Even the hard-hit travel sector held steady.
Web globalization geek and co-founder of Byte Level Research. Author of Think Outside the Country and The Tourist Trail. Co-founder of Ashland Creek Press.