Consider the following chart representing the “weight” of mobile home pages from the 2021 Web Globalization Report Card.
This year, the average mobile home page weighs more than 9MB.
Depending on your network connection, a website at this weight could take between 5 and 10 seconds (or much longer) to load.
Google, with its Core Web Vitals initiative, is pushing websites to load and respond more quickly and respond. It notes “To provide a good user experience, LCP (largest contentful paint) should occur within 2.5 seconds of when the page first starts loading.” …
And, as seen here, Expedia.
Below is the home page from two years ago. The global gateway is sadly missing from the header. There is a language toggle for users within the US market.
Scroll to the bottom of the page and you would have found the global gateway as seen here:
And some of these dangers track back to the domain names themselves, in which appearances are deceiving. As shown below, one of these domains is legitimate and one is deceptive:
Homograph domains are domains that may be technically different but appear similar. And much damage can be done if you fall for one the deceptive domain.
Microsoft is doing its part to go after registrars and service providers, those companies that provide such domain names as well as email services.
According to Microsoft …
Fascinating article in the New York Times about an emerging generation of Chinese who are pushing back against the 996 (9 am to 9 pm, 6 days a week) work culture.
A generation ago, the route to success in China was to work hard, get married and have children. The country’s authoritarianism was seen as a fair trade-off as millions were lifted out of poverty. But with employees working longer hours and housing prices rising faster than incomes, many young Chinese fear they will be the first generation not to do better than their parents. …
I clicked on the link and found the following five languages:
When I “onboarded” to the app I was struck by something I did not expect to see in this “born global” Silicon Valley creation.
Or, more specifically, flags used to indicate language.
When you create your account you are asked to select your interests, seen here:
I suppose that once Clubhouse committed to using icons in each button that it felt somewhat inevitable to use flags to indicate languages. But flags narrow the reach of each language. Should I click Spanish if I’m interested in Latin American Spanish or should I only click if I’m interested in Spain? …
These doors begin with the addresses themselves, which may not include the .com domain. In fact, I’d recommend that most localized websites not use the .com domain, as this is an overloaded domain.
This article looks at the many ways brands are creating more localized addresses, beginning with country code top-level domains (ccTLDs).
There are more than 250 country codes in use around the world. Some are enormously popular, such as .de in Germany and .jp in Japan. Others have been licensed for purposes well beyond their countries, such as .co (Colombia) which is used as an abbreviated .com domain.